Business Segments · Goodwill

Retail Banking — Goodwill

PNC Financial Services Retail Banking — Goodwill decreased by 0.3% to $6.45B in Q4 2025 compared to the prior quarter.

Analysis

StatementSegment
CategoryMarket Position
SignalContext dependent
VolatilityStable
First reportedQ4 2013
Last reportedQ4 2025
Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions, while a decrease indicates potential impairment charges or write-downs.

Detailed definition

Represents the intangible asset value arising from the acquisition of retail banking operations where the purchase price...

Peer comparison

Standard across banking peers; often compared as a percentage of total segment assets or equity.

Metric ID: pnc_segment_retail_banking_goodwill

Historical Data

4 periods
 Q4 '22Q4 '23Q4 '24Q4 '25
Value$6.47B$6.47B$6.47B$6.45B
QoQ Change—+0.0%+0.0%-0.3%
YoY Change—+0.0%+0.0%-0.3%
Range$6.45B – $6.47B
Avg YoY Growth-0.1%
Median YoY Growth+0.0%

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Frequently Asked Questions

What is PNC Financial Services's retail banking — goodwill?
PNC Financial Services (PNC) reported retail banking — goodwill of $6.45B in Q4 2025.
What does retail banking — goodwill mean?
The premium paid for retail banking acquisitions above the fair value of their net assets.