Discontinued — last reported Q4 '25
Products & Services · Deferred Sale Inducement Cost
Individual Variable — Deferred Sale Inducement Cost
Prudential Financial Individual Variable — Deferred Sale Inducement Cost decreased by 2.3% to $347.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 7.7%, from $376.00M to $347.00M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityStable
First reportedQ4 2020
Last reportedQ4 2025
Rolls up toDeferred Sale Inducement Cost
How to read this metric
An increase indicates higher spending on customer acquisition, which may lead to future revenue growth but impacts current profitability.
Detailed definition
Refers to the capitalized costs associated with incentives provided to policyholders to encourage the purchase of variab...
Peer comparison
Standard in the life insurance and annuity industry; peers often report this under deferred acquisition costs (DAC) or similar asset categories.
Metric ID:
pru_segment_individual_variable_deferred_sale_inducement_costHistorical Data
13 periods
| Q4 '21 | Q4 '22 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $799.00M | $446.00M | $428.00M | $420.00M | $410.00M | $403.00M | $394.00M | $385.00M | $376.00M | $369.00M | $361.00M | $355.00M | $347.00M |
| QoQ Change | — | -44.2% | -4.0% | -1.9% | -2.4% | -1.7% | -2.2% | -2.3% | -2.3% | -1.9% | -2.2% | -1.7% | -2.3% |
| YoY Change | — | -44.2% | — | — | -8.1% | — | -7.9% | -8.3% | -8.3% | -8.4% | -8.4% | -7.8% | -7.7% |
Range$347.00M – $799.00M
CAGR-24.3%
Avg YoY Growth-12.1%
Median YoY Growth-8.3%
Current Streak12+ quarters decline
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Frequently Asked Questions
- What is Prudential Financial's individual variable — deferred sale inducement cost?
- Prudential Financial (PRU) reported individual variable — deferred sale inducement cost of $347.00M in Q4 2025.
- How has Prudential Financial's individual variable — deferred sale inducement cost changed year-over-year?
- Prudential Financial's individual variable — deferred sale inducement cost decreased by 7.7% year-over-year, from $376.00M to $347.00M.
- What does individual variable — deferred sale inducement cost mean?
- Capitalized costs for incentives given to customers to buy insurance or annuity products.