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Prudential Financial PRU Retirement Strategies — Amortization of DAC

Other segment segments

Individual Retirement Strategies
$528M+22.8%
Individual Life
$433M-2.3%
Total Corporate and Other
-$62M-8.8%
Institutional Retirement Strategies
$23M+130%
Closed Block division
$12M0.0%
Group Insurance
$9M+50.0%
PGIM
$0-100%

Similar metrics at other companies

Equitable Holdings logo
EQHRetirement — Amortization of deferred policy acquisition costs
$160M+15.1%
Ameriprise Financial logo
AMPRetirement & Protection Solutions — Amortization of deferred acquisition costs
$58M+1.8%
Voya Financial logo
VOYARetirement Deferred Group and Individual Annuity — DAC
$708M+0.9%
Principal Financial Group logo
PFGSegment Retirement And Income Solutions — Deferred Policy Acquisition Cost Amortization Expense
$24.03M+0.9%
Lincoln National logo
LNCRetirement Plan Services — Amortization of DAC and VOBA
$4.75M+5.6%
Unum logo
UNMVoluntary Benefits — Amortization of Deferred Acquisition Costs
$28.8M-3.4%

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:SupplementaryInsuranceInformationAmortizationOfDeferredPolicyAcquisitionCosts.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's retirement strategies — amortization of DAC?
Prudential Financial (PRU) reported retirement strategies — amortization of DAC of $137.75M in Q4 2025.
How has Prudential Financial's retirement strategies — amortization of DAC changed year-over-year?
Prudential Financial's retirement strategies — amortization of DAC increased by 25.2% year-over-year, from $110M to $137.75M.
What is the long-term trend for Prudential Financial's retirement strategies — amortization of DAC?
Over 4 years (2021 to 2025), Prudential Financial's retirement strategies — amortization of DAC has grown at a 6.6% compound annual growth rate (CAGR), from $426M to $551M.
What does retirement strategies — amortization of DAC mean?
This represents the periodic expense recognized for the amortization of Deferred Acquisition Costs (DAC) associated with retirement contracts. It reflects the systematic expensing of costs incurred to acquire new business over the life of the policies.