Products & Services · Weighted-average crediting rate
Variable Universal Life — Weighted-average crediting rate
Prudential Financial Variable Universal Life — Weighted-average crediting rate increased by 11.1% to 2.4% in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 16.4%, from 2.9% to 2.4%. Over 3 years (FY 2022 to FY 2025), Variable Universal Life — Weighted-average crediting rate shows a downward trend with a -11.4% CAGR.
Analysis
StatementSegment
CategoryProfitability
SignalContext dependent
VolatilityStable
First reportedQ4 2021
Last reportedQ1 2026
Rolls up toPolicyholder account balances
How to read this metric
Higher rates may attract more customers but increase interest expense, while lower rates improve margins but may reduce product competitiveness.
Detailed definition
This is the weighted average interest rate credited to the fixed-income portion of Variable Universal Life policyholder...
Peer comparison
Comparable to crediting rates on fixed annuities or universal life products across the industry.
Metric ID:
pru_segment_variable_universal_life_weighted_average_crediting_rateHistorical Data
18 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | 2.8% | 3% | 3% | 3.1% | 3.1% | 3% | 2.9% | 2.9% | 2.9% | 2.8% | 2.8% | 2.8% | 2.8% | 2.9% | 1.4% | 2% | 2.2% | 2.4% |
| QoQ Change | — | +8.6% | +0.0% | +0.7% | +0.3% | -2.0% | -3.3% | -0.3% | -0.7% | -3.8% | +0.0% | +1.4% | +0.4% | +2.1% | -49.8% | +38.2% | +8.5% | +11.1% |
| YoY Change | — | — | — | — | +9.7% | -1.0% | -4.3% | -5.2% | -6.2% | -8.0% | -4.8% | -3.1% | -2.1% | +4.0% | -47.8% | -28.9% | -23.1% | -16.4% |
Range1.4% – 3.1%
CAGR-3.5%
Avg YoY Growth-9.8%
Median YoY Growth-5.0%
Current Streak3 quarters growth
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Frequently Asked Questions
- What is Prudential Financial's variable universal life — weighted-average crediting rate?
- Prudential Financial (PRU) reported variable universal life — weighted-average crediting rate of 2.4% in Q1 2026.
- How has Prudential Financial's variable universal life — weighted-average crediting rate changed year-over-year?
- Prudential Financial's variable universal life — weighted-average crediting rate decreased by 16.4% year-over-year, from 2.9% to 2.4%.
- What is the long-term trend for Prudential Financial's variable universal life — weighted-average crediting rate?
- Over 3 years (2022 to 2025), Prudential Financial's variable universal life — weighted-average crediting rate has grown at a -11.4% compound annual growth rate (CAGR), from 12.2% to 8.5%.
- What does variable universal life — weighted-average crediting rate mean?
- Average interest rate paid on fixed-income policyholder accounts.