Discontinued — last reported Q3 '18
Products & Services · Selling General And Administrative Expense
Advertising Funds — Selling General And Administrative Expense
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityStable
First reportedQ2 2018
Last reportedQ3 2018
Rolls up toSG&A
How to read this metric
An increase relative to total advertising revenue suggests declining operational efficiency in the management of marketing funds.
Detailed definition
This represents the operating costs incurred to manage and execute the advertising fund's activities, including administ...
Peer comparison
Comparable to 'Marketing Fund Operating Expenses' in other franchise-heavy business models.
Metric ID:
qsr_segment_advertising_funds_selling_general_and_administrative_expenseSimilar Metrics at Other Companies
Frequently Asked Questions
- What does advertising funds — selling general and administrative expense mean?
- The administrative and operational costs required to manage the advertising fund.