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Advertising at other companies

Mission Produce, Inc. logo
Mission Produce, Inc.AVO
$75K0.0%
Nathan's Famous logo
Nathan's FamousNATH
$571K-5.5%
iHeartMedia, Inc. logo
iHeartMedia, Inc.IHRT
$72.43M+13.7%
Trex Company logo
Trex CompanyTREX
$15.25M+14.0%
The Beauty Health Company logo
The Beauty Health CompanySKIN
$1.5M-31.0%
Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%

Other financials

Income statement

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Revenue$45.1M+12.3%
Operating income-$3.6M+47.3%
Net income-$8.1M-71.4%
EPS (diluted)-$0.36-71.4%

Balance sheet

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Cash & equivalents$7.9M-5.7%
Total debt$404.6M+11.7%
Total equity-$25.5M-217%
Total assets$431.5M-2.2%

Cash flow

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Operating cash flow-$2.5M+68.0%
CapEx$516.0K+104%
Free cash flow-$3.0M+62.5%

Valuation

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Market cap$29.08M-2.0%
Enterprise value$425.78M+14.2%
P/S0.1×0.0×

Profitability

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Operating margin-1%
Net margin-8.4%-2.2pp
FCF margin-9.1%+2.8pp

Returns & leverage

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Return on equity-192.7%-332pp
Debt / equity78.7×+68.9×
Current ratio0.3×+0.1×

Where this comes from

Reported directly by Reading International, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Reading International, Inc.’s 10-K, filed March 31, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Reading International, Inc.'s advertising?
Reading International, Inc. (RDI) reported advertising of $350K in Q4 2025.
How has Reading International, Inc.'s advertising changed year-over-year?
Reading International, Inc.'s advertising decreased by 17.6% year-over-year, from $425K to $350K.
What is the long-term trend for Reading International, Inc.'s advertising?
Over 4 years (2021 to 2025), Reading International, Inc.'s advertising has grown at a 18.9% compound annual growth rate (CAGR), from $700K to $1.4M.
What does advertising mean?
Includes all costs associated with promotional activities, marketing campaigns, and media spend intended to drive customer acquisition and brand awareness. This expense is a primary driver of top-line growth and market share expansion. Analyzing this relative to revenue helps assess the efficiency of the company's marketing spend.