Reading International RDIB Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Reading International in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Reading International’s 10-K, filed March 31, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Reading International's advertising?
- Reading International (RDIB) reported advertising of $350K in Q4 2025.
- How has Reading International's advertising changed year-over-year?
- Reading International's advertising decreased by 17.6% year-over-year, from $425K to $350K.
- What is the long-term trend for Reading International's advertising?
- Over 4 years (2021 to 2025), Reading International's advertising has grown at a 18.9% compound annual growth rate (CAGR), from $700K to $1.4M.
- What does advertising mean?
- Includes all costs associated with promotional activities, marketing campaigns, and media spend intended to drive customer acquisition and brand awareness. This expense is a primary driver of top-line growth and market share expansion. Analyzing this relative to revenue helps assess the efficiency of the company's marketing spend.