What is Rocket Companies's direct to consumer — acquisitions?

Rocket Companies (RKT) reported direct to consumer — acquisitions of $2.06B in Q4 2025.

What does direct to consumer — acquisitions mean?

The total capital deployed to acquire businesses, portfolios, or strategic assets specifically integrated into the Direct to Consumer lending segment. This metric tracks the company's investment in expanding its digital market share and customer acquisition capabilities.

Rocket Companies RKT Direct to Consumer — Acquisitions

Similar metrics at other companies

SHOODirect-to-Consumer — Acquisitions

$62.6M+2,527%

GLDirect to Consumer — Deferred acquisition costs

$1.83B+2.1%

GLDirect to Consumer — % of Total

21%-1.0pp

ADBEDigital Experience — Acquisitions

$0—

PSK

PSKYDirect-to-Consumer — Advertising and marketing

$315M-7.6%

PATKDistribution — Acquisitions

$2.75M—

Other financials

Income statement

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Revenue$2.9B+167%

Net income$297.0M+3,070%

EPS (diluted)$0.10+225%

Balance sheet

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Cash & equivalents$3.0B+108%

Total debt$10.4B+3,260%

Total equity$23.2B+171%

Total assets$59.4B+135%

Cash flow

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Operating cash flow$1.9B+333%

CapEx$43.0M+207%

Free cash flow$1.8B+324%

Valuation

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Market cap$42.44B+1,776%

Enterprise value$49.9B-2,052%

P/E263×+220×

P/S4.9×+4.5×

Profitability

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Net margin-1.8%-2.4pp

FCF margin-16.2%—

Returns & leverage

See full

Return on equity-1.2%-1.5pp

Debt / equity0.4×+0.4×

Where this comes from

Reported directly by Rocket Companies in its filing.

Tagged under the XBRL concept us-gaap:GoodwillAcquiredDuringPeriod.

The official record: Rocket Companies’s 10-K, filed March 2, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rocket Companies's direct to consumer — acquisitions?: Rocket Companies (RKT) reported direct to consumer — acquisitions of $2.06B in Q4 2025.
What does direct to consumer — acquisitions mean?: The total capital deployed to acquire businesses, portfolios, or strategic assets specifically integrated into the Direct to Consumer lending segment. This metric tracks the company's investment in expanding its digital market share and customer acquisition capabilities.