Boston Beer SAM Selling Expense
Selling Expense at other companies
Other financials
Where this comes from
Reported directly by Boston Beer in its filing.
Tagged under the XBRL concept us-gaap:SellingExpense.
The official record: Boston Beer’s 10-K, filed February 24, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Boston Beer's selling expense?
- Boston Beer (SAM) reported selling expense of $25.28M in Q4 2025.
- How has Boston Beer's selling expense changed year-over-year?
- Boston Beer's selling expense decreased by 2.9% year-over-year, from $26.03M to $25.28M.
- What is the long-term trend for Boston Beer's selling expense?
- Over 4 years (2021 to 2025), Boston Beer's selling expense has grown at a -11.7% compound annual growth rate (CAGR), from $166.6M to $101.1M.
- What does selling expense mean?
- The total costs incurred to market, promote, and sell products to customers, excluding general administrative overhead. This metric measures the intensity of the company's sales efforts and the cost of maintaining market share.