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Discontinued — last reported Q4 '26

Advertising costs at other companies

Alpha Cognition logo
Alpha CognitionACOG
$95.19K+290%
BCB Bancorp logo
BCB BancorpBCBP
$200K+11.7%
JAK
Jakks PacificJAKK
$2.35M-31.9%
Greene County Bancorp logo
Greene County BancorpGCBC
$111K-18.4%
Franklin Covey logo
Franklin CoveyFC
$1.38M+5.8%
CHE
ChemedCHE
$22.04M+21.3%

Other financials

Income statement

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Revenue$51.8M+8.7%
Net income$20.3M+28.5%
EPS (diluted)$1.83+31.7%

Balance sheet

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Cash & equivalents$91.0M-52.8%
Total debt$6.8M-0.4%
Total equity$590.7M+8.4%
Total assets$5.2B+4.3%

Cash flow

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Operating cash flow$29.0M+20.3%
CapEx$456.0K-66.8%
Free cash flow$28.5M+25.6%

Valuation

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Market cap$854.26M+37.6%
P/E11.9×+1.3×
P/S4.3×+0.9×

Profitability

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Net margin35.8%+3.7pp
FCF margin45.8%+10.5pp

Returns & leverage

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Return on equity12.7%+1.3pp
Debt / equity0.0×

Where this comes from

Reported directly by Southern Missouri Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Southern Missouri Bancorp’s 8-K, filed July 22, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Southern Missouri Bancorp's advertising costs?
Southern Missouri Bancorp (SMBC) reported advertising costs of $580K in Q2 2026.
How has Southern Missouri Bancorp's advertising costs changed year-over-year?
Southern Missouri Bancorp's advertising costs increased by 5.1% year-over-year, from $552K to $580K.
What is the long-term trend for Southern Missouri Bancorp's advertising costs?
Over 4 years (2022 to 2026), Southern Missouri Bancorp's advertising costs has grown at a 11.2% compound annual growth rate (CAGR), from $1.5M to $2.29M.