Snap SNAP Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Total Revenue by Product | ||||||
| Advertising revenue | $1.24B-16.2% | $1.48B+12.7% | $1.32B+12.2% | $1.17B-3.1% | $1.21B-14.4% | |
| Other revenue | $285.33M+23.0% | $231.92M+22.2% | $189.72M+10.7% | $171.38M+12.5% | $152.35M+6.7% | |
| Total Revenue by Geography | ||||||
| Europe | $315.43M-4.1% | $328.83M+15.1% | $285.8M+12.4% | $254.21M+13.9% | $223.26M-20.4% | |
| North America | $824.54M-17.0% | $993.82M+14.2% | $870.03M+8.2% | $804.4M-0.1% | $804.93M-13.9% | |
| Rest Of World | $388.82M-1.3% | $393.82M+12.2% | $351.01M+22.6% | $286.33M-14.5% | $335.03M-2.0% | |
| United States | $796.5M-20.7% | $1B+19.4% | $841M+8.4% | $775.7M-0.4% | $778.9M-11.0% | |
| Total long-lived assets by Geography | ||||||
| Rest Of World | $127.96M+0.4% | $127.4M-2.8% | $131.1M-2.9% | $134.95M+44.0% | $93.7M+5.1% | |
| United Kingdom | $247.58M+0.7% | $245.91M+5.4% | $233.32M-2.7% | $239.82M-1.9% | $244.4M-1.5% | |
| United States | $769.06M+8.2% | $710.98M-0.3% | $713.19M+1.4% | $703.54M+1.7% | $691.52M+1.4% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Snap break its business down?
- Snap (SNAP) reports total revenue by product across 2 parts — Advertising revenue and Other revenue. Each is extracted from the segment footnotes and tracked over time.
- Where does Snap's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Snap's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
