Snap SNAP Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Total Revenue by Product | ||||||
| Advertising revenue | $1.24B+2.7% | $1.48B+5.0% | $1.32B+5.4% | $1.17B+3.7% | $1.21B+9.3% | |
| Other revenue | $285.33M+87.3% | $231.92M+62.4% | $189.72M+53.9% | $171.38M+63.7% | $152.35M+75.3% | |
| Total Revenue by Geography | ||||||
| Europe | $315.43M+41.3% | $328.83M+17.2% | $285.8M+18.4% | $254.21M+8.1% | $223.26M+11.6% | |
| North America | $824.54M+2.4% | $993.82M+6.3% | $870.03M+5.3% | $804.4M+8.5% | $804.93M+9.8% | |
| Rest Of World | $388.82M+16.1% | $393.82M+15.2% | $351.01M+15.1% | $286.33M+10.1% | $335.03M+28.2% | |
| United States | $796.5M+2.3% | $1B+14.8% | $841M+5.3% | $775.7M+8.4% | $778.9M+9.6% | |
| Total long-lived assets by Geography | ||||||
| Rest Of World | $127.96M+36.6% | $127.4M+43.0% | $131.1M— | $134.95M— | $93.7M— | |
| United Kingdom | $247.58M+1.3% | $245.91M-0.9% | $233.32M-5.1% | $239.82M-1.9% | $244.4M+3.8% | |
| United States | $769.06M+11.2% | $710.98M+4.2% | $713.19M+7.2% | $703.54M+8.3% | $691.52M+9.1% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Snap break its business down?
- Snap (SNAP) reports total revenue by product across 2 parts — Advertising revenue and Other revenue. Each is extracted from the segment footnotes and tracked over time.
- Where does Snap's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Snap's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
