Business Segments · Advertising expense
Business Segments — Advertising expense
TMUSZ Business Segments — Advertising expense decreased by 17.0% to $901M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 11.0%, from $812M to $901M. Over 3 years (FY 2022 to FY 2025), Business Segments — Advertising expense shows an upward trend with a 16.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026Apr 28, 2026
Rolls up toAdvertising
How to read this metric
Higher spending may indicate an aggressive push for market share, while lower spending might signal a focus on profitability over growth.
Detailed definition
Captures the marketing and promotional expenditures dedicated to acquiring and retaining wireless customers. This includ...
Peer comparison
Standard marketing expense line item across all consumer-facing service industries.
Metric ID:
tmusz_segment_wireless_advertising_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $576.5M | $576.5M | $576.5M | $576.5M | $628.75M | $628.75M | $628.75M | $628.75M | $648M | $741M | $754M | $924M | $812M | $864M | $906M | $1.09B | $901M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +9.1% | +0.0% | +0.0% | +0.0% | +3.1% | +14.4% | +1.8% | +22.5% | -12.1% | +6.4% | +4.9% | +19.9% | -17.0% |
| YoY Change | — | — | — | — | +9.1% | +9.1% | +9.1% | +9.1% | +3.1% | +17.9% | +19.9% | +47.0% | +25.3% | +16.6% | +20.2% | +17.5% | +11.0% |
Range$576.5M – $1.09B
CAGR+11.8%
Avg YoY Growth+16.5%
Median YoY Growth+16.6%
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Frequently Asked Questions
- What is TMUSZ's business segments — advertising expense?
- TMUSZ (TMUSZ) reported business segments — advertising expense of $901M in Q1 2026.
- How has TMUSZ's business segments — advertising expense changed year-over-year?
- TMUSZ's business segments — advertising expense increased by 11.0% year-over-year, from $812M to $901M.
- What is the long-term trend for TMUSZ's business segments — advertising expense?
- Over 3 years (2022 to 2025), TMUSZ's business segments — advertising expense has grown at a 16.7% compound annual growth rate (CAGR), from $2.31B to $3.67B.
- What does business segments — advertising expense mean?
- The total amount spent on marketing and advertising to attract and keep wireless customers.