Discontinued — last reported Q4 '24
Operating Expenses
Advertising
TMUSZ Advertising remained flat by 0.0% to $775M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 24.0%, from $625M to $775M. Over 3 years (FY 2021 to FY 2024), Advertising shows an upward trend with a 12.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2024Jan 31, 2025
How to read this metric
Higher spending is often required for growth, but excessive spending relative to revenue may indicate diminishing returns.
Detailed definition
The total expenditure dedicated to marketing, promotional campaigns, and brand awareness initiatives. This is a discreti...
Peer comparison
Standard across consumer-facing industries; comparable as a percentage of revenue.
Metric ID:
advertisingHistorical Data
4 years
| FY'21 | FY'22 | FY'23 | FY'24 | |
|---|---|---|---|---|
| Value | $2.2B | $2.3B | $2.5B | $3.1B |
| YoY Change | — | +4.5% | +8.7% | +24.0% |
Range$2.2B – $3.1B
CAGR+12.1%
Avg YoY Growth+12.4%
Median YoY Growth+8.7%
Current Streak3+ years growth
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Wireless | $812M | $864M | $906M | $1.09B | $901M |
| Total | — | — | — | — | — |
Advertising at Other Companies
Frequently Asked Questions
- What is TMUSZ's advertising?
- TMUSZ (TMUSZ) reported advertising of $775M in Q4 2024.
- How has TMUSZ's advertising changed year-over-year?
- TMUSZ's advertising increased by 24.0% year-over-year, from $625M to $775M.
- What is the long-term trend for TMUSZ's advertising?
- Over 3 years (2021 to 2024), TMUSZ's advertising has grown at a 12.1% compound annual growth rate (CAGR), from $2.2B to $3.1B.
- What does advertising mean?
- The total money spent on marketing and advertising to attract customers.