What is Travelzoo's new initiatives — advertising costs?

Travelzoo (TZOO) reported new initiatives — advertising costs of $0 in Q4 2025.

How has Travelzoo's new initiatives — advertising costs changed year-over-year?

Travelzoo's new initiatives — advertising costs decreased by 100.0% year-over-year, from $6.25K to $0.

What does new initiatives — advertising costs mean?

This metric tracks the specific spend on paid advertising channels dedicated to promoting new business initiatives. It provides insight into the company's strategy for scaling new products through direct customer acquisition channels.

Travelzoo TZOO New Initiatives — Advertising costs

Other segment segments

Travelzoo North America and Travelzoo Europe

$10M+245%

Jack's Flight Club

$1.8M+80.0%

Similar metrics at other companies

MATWStrategic Initiatives And Other Charges

$6.39M+19.0%

NWFLAdvertising costs

$185.5K-20.2%

TBBKAdvertising costs

$425K+98.1%

QDELAdvertising — Total Costs & Expenses

$2.23M+43.5%

BDCAdvertising costs

$4.25M+21.4%

MKCAdvertising costs

$56.28M+2.9%

Other financials

Income statement

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Revenue$24.3M+4.9%

Gross profit$19.0M+0.4%

Operating income$3.4M-9.4%

Net income$2.5M-21.8%

EPS (diluted)$0.23-11.5%

Balance sheet

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Cash & equivalents$11.3M-7.4%

Total debt$6.6M-16.6%

Total equity-$8.3M-36.6%

Total assets$50.9M+3.4%

Cash flow

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Operating cash flow$3.9M+17.3%

CapEx$8.0K-61.9%

Free cash flow$3.8M+17.8%

Valuation

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Market cap$119.86M-18.2%

Enterprise value$115.16M-19.3%

P/E29.7×+16.4×

P/S1.3×-0.4×

Profitability

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Gross margin78.6%-7.3pp

Operating margin7%-12.6pp

Net margin4.3%-10.3pp

FCF margin7.1%-16.0pp

Returns & leverage

See full

Return on equity357.8%+115pp

Debt / equity9×+7.5×

Current ratio0.7×0.0×

Where this comes from

Reported directly by Travelzoo in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Travelzoo’s 10-K, filed March 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Travelzoo's new initiatives — advertising costs?: Travelzoo (TZOO) reported new initiatives — advertising costs of $0 in Q4 2025.
How has Travelzoo's new initiatives — advertising costs changed year-over-year?: Travelzoo's new initiatives — advertising costs decreased by 100.0% year-over-year, from $6.25K to $0.
What does new initiatives — advertising costs mean?: This metric tracks the specific spend on paid advertising channels dedicated to promoting new business initiatives. It provides insight into the company's strategy for scaling new products through direct customer acquisition channels.