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Norwood Financial NWFL Advertising costs

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Other financials

Income statement

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Revenue$27.3M+34.9%
Net income$3.7M-35.4%
EPS (diluted)$0.35-44.4%

Balance sheet

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Cash & equivalents$102.6M+36.0%
Total debt$18.1M-91.7%
Total equity$283.9M+28.6%
Total assets$2.9B+22.8%

Cash flow

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Operating cash flow$6.0M-34.1%
CapEx$455.0K-51.2%
Free cash flow$5.5M-32.1%

Valuation

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Market cap$339.57M+44.4%
P/E13.2×-186×
P/S3.6×-0.7×

Profitability

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Net margin27.1%+24.9pp
FCF margin28%-15.4pp

Returns & leverage

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Return on equity10.2%+9.6pp
Debt / equity0.1×-1.0×

Where this comes from

Reported directly by Norwood Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Norwood Financial’s 10-K, filed March 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Norwood Financial's advertising costs?
Norwood Financial (NWFL) reported advertising costs of $185.5K in Q4 2025.
How has Norwood Financial's advertising costs changed year-over-year?
Norwood Financial's advertising costs decreased by 20.2% year-over-year, from $232.5K to $185.5K.
What is the long-term trend for Norwood Financial's advertising costs?
Over 4 years (2021 to 2025), Norwood Financial's advertising costs has grown at a 11.9% compound annual growth rate (CAGR), from $473K to $742K.
What does advertising costs mean?
The total costs incurred for marketing, promotional campaigns, and brand awareness initiatives aimed at acquiring new customers or retaining existing ones. This metric reflects the company's investment in growth and market positioning. Higher spending is typically associated with aggressive customer acquisition strategies.