Vera Bradley VRA Direct — Segment cost of sales

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BBWDirect To Consumer — Gross Profit

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$49.19M-25.4%

BBWDirect To Consumer — Cost of Goods Sold

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BARKDirect to Consumer: — Cost of revenue

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AVOMarketing & Distribution — Segment cost of sales

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SHOODirect-to-Consumer — Cost of sales (exclusive of depreciation and amortization)

$70.21M+57.1%

Questions, answered.

What is Vera Bradley's direct — segment cost of sales?

Vera Bradley (VRA) reported direct — segment cost of sales of $21.27M in Q1 2026.

How has Vera Bradley's direct — segment cost of sales changed year-over-year?

Vera Bradley's direct — segment cost of sales decreased by 10.9% year-over-year, from $23.88M to $21.27M.

What is the long-term trend for Vera Bradley's direct — segment cost of sales?

Over 3 years (2023 to 2026), Vera Bradley's direct — segment cost of sales has grown at a -11.1% compound annual growth rate (CAGR), from $167.7M to $117.86M.

What does direct — segment cost of sales mean?

This metric represents the direct costs attributable to the production and procurement of goods sold through the direct-to-consumer channel. It includes expenses such as raw materials, manufacturing, and inbound freight. Monitoring this metric is essential for evaluating the gross margin efficiency of the direct segment.