What is Valvoline's advertising costs?

Valvoline (VVV) reported advertising costs of $18.58M in Q3 2025.

How has Valvoline's advertising costs changed year-over-year?

Valvoline's advertising costs increased by 7.1% year-over-year, from $17.35M to $18.58M.

What is the long-term trend for Valvoline's advertising costs?

Over 4 years (2021 to 2025), Valvoline's advertising costs has grown at a 11.5% compound annual growth rate (CAGR), from $48.1M to $74.3M.

Valvoline VVV Advertising costs

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Segments

By segment

See full

Reportable Segment$21.1M+20.6%

Other financials

Income statement

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Revenue$503.8M+25.0%

Gross profit$187.0M+24.3%

Operating income$86.0M+28.6%

Net income$44.8M+19.1%

EPS (diluted)$0.35+20.7%

Balance sheet

See full

Cash & equivalents$84.7M+36.0%

Total debt$2.1B+47.7%

Total equity$353.1M+42.0%

Total assets$3.4B+39.5%

Cash flow

See full

Operating cash flow$95.4M+102%

CapEx$57.8M+11.6%

Free cash flow$37.6M+917%

Valuation

See full

Market cap$4.86B-3.1%

Profitability

See full

Gross margin38.5%+0.2pp

Operating margin15.3%-10.9pp

Net margin5%-10.9pp

FCF margin5.4%+4.0pp

Returns & leverage

See full

Return on equity31.1%-142pp

Debt / equity5.8×+0.2×

Current ratio0.7×0.0×

Where this comes from

Reported directly by Valvoline in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Valvoline’s 10-K, filed November 21, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Valvoline's advertising costs?: Valvoline (VVV) reported advertising costs of $18.58M in Q3 2025.
How has Valvoline's advertising costs changed year-over-year?: Valvoline's advertising costs increased by 7.1% year-over-year, from $17.35M to $18.58M.
What is the long-term trend for Valvoline's advertising costs?: Over 4 years (2021 to 2025), Valvoline's advertising costs has grown at a 11.5% compound annual growth rate (CAGR), from $48.1M to $74.3M.