What is Wingstop's advertising costs?

Wingstop (WING) reported advertising costs of $67.31M in Q1 2026.

How has Wingstop's advertising costs changed year-over-year?

Wingstop's advertising costs increased by 2.3% year-over-year, from $65.8M to $67.31M.

What is the long-term trend for Wingstop's advertising costs?

Over 4 years (2021 to 2025), Wingstop's advertising costs has grown at a 32.8% compound annual growth rate (CAGR), from $83.99M to $261.55M.

Wingstop WING Advertising costs

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Segments

By segment

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Restaurants Segment$67.31M+2.3%

Other financials

Income statement

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Revenue$183.7M+7.4%

Gross profit$159.0M+7.3%

Operating income$50.4M+31.7%

Net income$29.9M-67.6%

EPS (diluted)$1.08-66.7%

Balance sheet

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Cash & equivalents$128.8M-48.8%

Total debt$1.3B+0.2%

Total equity-$799.2M-11.8%

Total assets$648.9M-6.9%

Cash flow

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Operating cash flow$61.4M+143%

CapEx$17.7M+121%

Free cash flow$43.7M+153%

Valuation

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Market cap$4.41B-34.1%

Profitability

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Gross margin86.2%+0.5pp

Operating margin27%+2.2pp

Net margin15.8%-10.7pp

FCF margin19.7%+4.6pp

Returns & leverage

See full

Current ratio2.2×-1.3×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Wingstop’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wingstop's advertising costs?: Wingstop (WING) reported advertising costs of $67.31M in Q1 2026.
How has Wingstop's advertising costs changed year-over-year?: Wingstop's advertising costs increased by 2.3% year-over-year, from $65.8M to $67.31M.
What is the long-term trend for Wingstop's advertising costs?: Over 4 years (2021 to 2025), Wingstop's advertising costs has grown at a 32.8% compound annual growth rate (CAGR), from $83.99M to $261.55M.