Skip to content

Xponential Fitness XPOF Sales & Marketing

Sales & Marketing at other companies

Peloton Interactive, Inc. logo
Peloton Interactive, Inc.PTON
$98.1M-7.9%
The Beachbody Company logo
The Beachbody CompanyBODI
$18.76M-39.4%
XPEL, Inc. logo
XPEL, Inc.XPEL
$15.16M+27.7%
Nike logo
NikeNKE
$1.2B-4.0%

Other financials

Income statement

See full
Revenue$60.7M-21.0%
Gross profit$49.2M
Operating income$13.0M+34.8%
Net income-$725.0K+62.3%
EPS (diluted)-$0.02+80.0%

Balance sheet

See full
Cash & equivalents$21.5M-49.6%
Total debt$522.8M+35.7%
Total equity-$316.3M-40.5%
Total assets$322.4M-21.8%

Cash flow

See full
Operating cash flow-$21.7M-473%
CapEx$464.0K-0.2%
Free cash flow-$22.2M-514%

Valuation

See full
Market cap$289.79M+8.6%
Enterprise value$791.14M+29.0%
P/S+0.1×

Profitability

See full
Gross margin80.9%
Operating margin-7.6%-8.2pp
Net margin-12.5%-3.6pp
FCF margin-0.9%-4.2pp

Returns & leverage

See full
Return on equity-1,173.4%
Debt / equity81×
Current ratio0.8×-0.1×

Where this comes from

Reported directly by Xponential Fitness in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Xponential Fitness’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

Ask your AI about Xponential Fitness's sales & marketing.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Xponential Fitness's sales & marketing?
Xponential Fitness (XPOF) reported sales & marketing of $11.67M in Q1 2026.
How has Xponential Fitness's sales & marketing changed year-over-year?
Xponential Fitness's sales & marketing increased by 24.8% year-over-year, from $9.36M to $11.67M.
What is the long-term trend for Xponential Fitness's sales & marketing?
Over 4 years (2021 to 2025), Xponential Fitness's sales & marketing has grown at a 32.7% compound annual growth rate (CAGR), from $13.04M to $40.48M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.