Business Segments · Brand Total Cooperative Advertising Expense
Total Division — Brand Total Cooperative Advertising Expense
Yum! Brands Total Division — Brand Total Cooperative Advertising Expense increased by 5.8% to $419.00M in Q1 2026 compared to the prior quarter.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026
How to read this metric
Higher spending generally signals a commitment to brand growth and market share, provided it correlates with revenue growth.
Detailed definition
This represents the expenditures directed toward marketing and advertising initiatives funded by the brand's cooperative...
Peer comparison
Comparable to advertising and marketing fund expenditures in other large-scale franchise systems.
Metric ID:
yum_segment_total_division_brand_total_cooperative_advertising_expenseHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $396.00M | $419.00M |
| QoQ Change | — | +5.8% |
| YoY Change | — | +5.8% |
Range$396.00M – $419.00M
Avg YoY Growth+5.8%
Median YoY Growth+5.8%
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Frequently Asked Questions
- What is Yum! Brands's total division — brand total cooperative advertising expense?
- Yum! Brands (YUM) reported total division — brand total cooperative advertising expense of $419.00M in Q1 2026.
- What does total division — brand total cooperative advertising expense mean?
- The total spending on marketing and advertising programs supported by the brand's cooperative funds.