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Yum! Brands YUM Total Division — Brand Total Cooperative Advertising Expense

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Other financials

Income statement

Revenue$2.1B+15.2%

Gross profit$1.4B+9.1%

Operating income$644.0M+17.5%

Net income$432.0M+70.8%

EPS (diluted)$1.55+72.2%

Balance sheet

Cash & equivalents$889.0M+13.7%

Total debt$3.1B+219%

Total equity-$7.3B+6.7%

Total assets$8.2B+23.3%

Cash flow

Operating cash flow$416.0M+3.0%

CapEx$75.0M+5.6%

Free cash flow$341.0M+2.4%

Valuation

Market cap$43.11B+8.7%

Enterprise value$45.3B+11.0%

P/E24.8×-2.9×

P/S5.1×+0.1×

Profitability

Gross margin68.9%-2.2pp

Operating margin31.5%0.0pp

Net margin20.5%+2.1pp

FCF margin19.4%+0.7pp

Returns & leverage

Return on equity105.2%—

Debt / equity45×—

Current ratio0.7×-0.8×

Where this comes from

Reported directly by Yum! Brands in its filing.

Tagged under the XBRL concept yum:BrandTotalCooperativeAdvertisingExpense.

The official record: Yum! Brands’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Yum! Brands's total division — brand total cooperative advertising expense?: Yum! Brands (YUM) reported total division — brand total cooperative advertising expense of $419M in Q1 2026.
What does total division — brand total cooperative advertising expense mean?: This represents the expenditures directed toward marketing and advertising initiatives funded by the brand's cooperative advertising programs. These funds are typically collected from franchisees and company-owned units to drive brand awareness and sales at the national or regional level. It reflects the scale of the brand's marketing engine and its ability to influence consumer behavior.