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USANA Health Sciences USNA Advertising

Advertising at other companies

Blackbaud logo
BlackbaudBLKB
$4.03M+0.6%
Whirlpool logo
WhirlpoolWHR
$69M+4.5%
Valvoline logo
ValvolineVVV
$18.58M+7.1%
Grid Dynamics Holdings, Inc. logo
Grid Dynamics Holdings, Inc.GDYN
$275K+22.2%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
Vertex, Inc. logo
Vertex, Inc.VERX
$5.78M-12.1%

Other financials

Income statement

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Revenue$250.2M+0.3%
Gross profit$190.8M-3.2%
Operating income$13.9M-11.5%
Net income$7.5M-20.1%
EPS (diluted)$0.41-16.3%

Balance sheet

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Cash & equivalents$165.7M-9.2%
Total debt$18.0M+10.8%
Total equity$543.6M+2.6%
Total assets$739.0M-1.0%

Cash flow

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Operating cash flow$9.8M-37.0%
CapEx$2.6M-5.6%
Free cash flow$7.1M-43.9%

Valuation

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Market cap$382.18M-33.2%
P/E19.1×+8.2×
P/S0.4×-0.2×

Profitability

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Gross margin77.6%-3.0pp
Operating margin3.8%-2.7pp
Net margin1.9%-4.4pp
FCF margin5.7%-1.1pp

Returns & leverage

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Return on equity3.2%-7.6pp
Debt / equity0×0.0×
Current ratio2.5×+0.5×

Where this comes from

Reported directly by USANA Health Sciences in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: USANA Health Sciences’s 10-K, filed March 16, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is USANA Health Sciences's advertising?
USANA Health Sciences (USNA) reported advertising of $10.79M in Q4 2025.
How has USANA Health Sciences's advertising changed year-over-year?
USANA Health Sciences's advertising increased by 768.9% year-over-year, from $1.24M to $10.79M.
What is the long-term trend for USANA Health Sciences's advertising?
Over 4 years (2021 to 2025), USANA Health Sciences's advertising has grown at a 36.6% compound annual growth rate (CAGR), from $12.4M to $43.16M.
What does advertising mean?
The total expenditure incurred for advertising, marketing, and promotional activities to drive brand awareness and customer acquisition. This metric helps evaluate the efficiency of marketing spend in generating revenue growth.