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Zumiez ZUMZ Advertising

Advertising at other companies

Blackbaud logo
BlackbaudBLKB
$4.03M+0.6%
Whirlpool logo
WhirlpoolWHR
$69M+4.5%
Valvoline logo
ValvolineVVV
$18.58M+7.1%
Grid Dynamics Holdings, Inc. logo
Grid Dynamics Holdings, Inc.GDYN
$275K+22.2%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
Vertex, Inc. logo
Vertex, Inc.VERX
$5.78M-12.1%

Other financials

Income statement

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Revenue$193.3M+4.9%
Gross profit$61.3M+10.9%
Operating income-$15.2M+23.6%
Net income-$13.3M+7.4%
EPS (diluted)-$0.82-3.8%

Balance sheet

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Cash & equivalents$66.9M+7.0%
Total debt$203.8M+1.0%
Total equity$305.9M+2.5%
Total assets$618.7M+3.3%

Cash flow

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Operating cash flow-$28.1M-27.2%
CapEx$1.7M-23.1%
Free cash flow-$29.8M-22.6%

Valuation

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Market cap$307.07M+37.8%
Enterprise value$443.99M+22.6%
P/E21.3×—
P/S0.3×+0.1×

Profitability

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Gross margin36.1%+1.9pp
Operating margin2.3%+2.1pp
Net margin1.5%—
FCF margin0.3%—

Returns & leverage

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Return on equity4.8%—
Debt / equity0.7×0.0×
Current ratio1.9×0.0×

Where this comes from

Reported directly by Zumiez in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Zumiez’s 10-K, filed March 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Zumiez's advertising?
Zumiez (ZUMZ) reported advertising of $2.35M in Q4 2025.
How has Zumiez's advertising changed year-over-year?
Zumiez's advertising increased by 2.2% year-over-year, from $2.3M to $2.35M.
What is the long-term trend for Zumiez's advertising?
Over 2 years (2023 to 2025), Zumiez's advertising has grown at a -9.6% compound annual growth rate (CAGR), from $11.5M to $9.4M.
What does advertising mean?
Costs incurred for promotional activities, marketing campaigns, and advertising media intended to drive brand awareness and customer acquisition. This metric helps evaluate the efficiency of marketing spend in supporting revenue growth.