Operating Expenses
Sales & Marketing
Applovin Corporation Sales & Marketing increased by 24.6% to $60.75M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 2.3%, from $59.38M to $60.75M. Over 3 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -43.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2019
Last reportedQ1 2026May 6, 2026
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $265.46M | $285.22M | $313.69M | $290.13M | $232.10M | $196.79M | $200.54M | $202.98M | $192.43M | $212.35M | $226.69M | $66.97M | $62.98M | $62.00M | $59.38M | $46.92M | $48.58M | $48.78M | $60.75M |
| QoQ Change | — | +7.4% | +10.0% | -7.5% | -20.0% | -15.2% | +1.9% | +1.2% | -5.2% | +10.4% | +6.8% | -70.5% | -5.9% | -1.6% | -4.2% | -21.0% | +3.5% | +0.4% | +24.6% |
| YoY Change | — | — | — | — | -12.6% | -31.0% | -36.1% | -30.0% | -17.1% | +7.9% | +11.7% | -65.2% | -70.3% | — | -73.8% | -29.9% | -22.9% | -21.3% | +2.3% |
Range$46.92M – $313.69M
CAGR-27.9%
Avg YoY Growth-27.7%
Median YoY Growth-26.4%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Applovin Corporation's sales & marketing?
- Applovin Corporation (APP) reported sales & marketing of $60.75M in Q1 2026.
- How has Applovin Corporation's sales & marketing changed year-over-year?
- Applovin Corporation's sales & marketing increased by 2.3% year-over-year, from $59.38M to $60.75M.
- What is the long-term trend for Applovin Corporation's sales & marketing?
- Over 3 years (2021 to 2025), Applovin Corporation's sales & marketing has grown at a -43.5% compound annual growth rate (CAGR), from $1.13B to $203.65M.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.