Business Segments · Marketing
CS — Marketing
American Express CS — Marketing decreased by 11.1% to $311.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 7.7%, from $337.00M to $311.00M. Over 3 years (FY 2022 to FY 2025), CS — Marketing shows an upward trend with a 5.9% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
An increase suggests a focus on growth and market expansion, whereas a decrease may signal a shift toward margin preservation or reduced growth expectations.
Detailed definition
This captures the direct expenditures on advertising, brand promotion, and marketing campaigns specifically targeted at...
Peer comparison
Comparable to 'Marketing and Advertising Expense' across the financial services and fintech sectors.
Metric ID:
axp_segment_cs_marketingHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $280.50M | $280.50M | $280.50M | $280.50M | $272.50M | $272.50M | $272.50M | $272.50M | $326.00M | $325.00M | $308.00M | $360.00M | $337.00M | $331.00M | $313.00M | $350.00M | $311.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -2.9% | +0.0% | +0.0% | +0.0% | +19.6% | -0.3% | -5.2% | +16.9% | -6.4% | -1.8% | -5.4% | +11.8% | -11.1% |
| YoY Change | — | — | — | — | -2.9% | -2.9% | -2.9% | -2.9% | +19.6% | +19.3% | +13.0% | +32.1% | +3.4% | +1.8% | +1.6% | -2.8% | -7.7% |
Range$272.50M – $360.00M
CAGR+2.6%
Avg YoY Growth+5.3%
Median YoY Growth+1.6%
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Frequently Asked Questions
- What is American Express's cs — marketing?
- American Express (AXP) reported cs — marketing of $311.00M in Q1 2026.
- How has American Express's cs — marketing changed year-over-year?
- American Express's cs — marketing decreased by 7.7% year-over-year, from $337.00M to $311.00M.
- What is the long-term trend for American Express's cs — marketing?
- Over 3 years (2022 to 2025), American Express's cs — marketing has grown at a 5.9% compound annual growth rate (CAGR), from $1.12B to $1.33B.
- What does cs — marketing mean?
- The amount spent on advertising and promotional activities to attract commercial clients.