AutoZone Auto Parts Locations — Advertising Expense increased by 85.6% to $45.80M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 8.3%, from $49.95M to $45.80M.
Higher spending may be necessary to defend market share, while lower spending could signal brand maturity or cost-cutting.
This captures the costs incurred to promote the brand and drive customer traffic to the store locations. It includes loc...
Standard marketing expense metric for retail companies.
azo_segment_auto_parts_locations_advertising_expense| Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $24.88M | $24.88M | $24.88M | $24.88M | $25.66M | $25.66M | $25.66M | $25.66M | $24.76M | $49.95M | $24.68M | $45.80M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +3.2% | +0.0% | +0.0% | +0.0% | -3.5% | +101.7% | -50.6% | +85.6% |
| YoY Change | — | — | — | — | +3.2% | +3.2% | +3.2% | +3.2% | -3.5% | +94.6% | -0.3% | -8.3% |