Discontinued — last reported Q3 '25
Business Segments · Net Sales
Direct-to-Consumer — Net Sales
Deckers Outdoor Corporation Direct-to-Consumer — Net Sales increased by 154.3% to $1.01B in Q4 2024 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ2 2024
Last reportedQ3 2025Feb 3, 2025
Rolls up toTotal Revenue
How to read this metric
An increase indicates growing brand demand and successful execution of the direct-to-consumer strategy, while a decrease may signal weakening consumer interest or channel shifts.
Detailed definition
Represents the total revenue generated from sales made directly to end-consumers through company-owned retail stores and...
Peer comparison
Commonly reported by retail and apparel companies as 'DTC Revenue' or 'Retail Sales'.
Metric ID:
deck_segment_direct_to_consumer_net_salesHistorical Data
4 periods
| Q2 '24 | Q3 '24 | Q2 '25 | Q3 '25 | |
|---|---|---|---|---|
| Value | $331.73M | $858.15M | $397.67M | $1.01B |
| QoQ Change | — | +158.7% | -53.7% | +154.3% |
| YoY Change | — | — | +19.9% | +17.9% |
Range$331.73M – $1.01B
Avg YoY Growth+18.9%
Median YoY Growth+18.9%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Deckers Outdoor Corporation's direct-to-consumer — net sales?
- Deckers Outdoor Corporation (DECK) reported direct-to-consumer — net sales of $1.01B in Q4 2024.
- What does direct-to-consumer — net sales mean?
- Total revenue earned from selling products directly to customers without intermediaries.