Business Segments · Marketing expenses
Olive Garden — Marketing expenses
Darden Restaurants Olive Garden — Marketing expenses decreased by 25.7% to $26.90M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 9.3%, from $24.60M to $26.90M. Over 2 years (FY 2023 to FY 2025), Olive Garden — Marketing expenses shows an upward trend with a 14.9% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ3 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
An increase signals a strategic push for market share or new product launches, while a decrease may signal cost-cutting or reduced marketing efficacy.
Detailed definition
Costs associated with advertising, promotional campaigns, and media spend dedicated to driving brand awareness and custo...
Peer comparison
Standard across consumer-facing companies as 'Advertising' or 'Marketing' expense.
Metric ID:
dri_segment_olive_garden_marketing_expensesHistorical Data
15 periods
| Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $24.03M | $24.03M | $24.03M | $24.03M | $27.80M | $27.80M | $27.80M | $27.80M | $34.50M | $38.10M | $24.60M | $29.60M | $36.80M | $36.20M | $26.90M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +15.7% | +0.0% | +0.0% | +0.0% | +24.1% | +10.4% | -35.4% | +20.3% | +24.3% | -1.6% | -25.7% |
| YoY Change | — | — | — | — | +15.7% | +15.7% | +15.7% | +15.7% | +24.1% | +37.1% | -11.5% | +6.5% | +6.7% | -5.0% | +9.3% |
Range$24.03M – $38.10M
CAGR+3.3%
Avg YoY Growth+11.8%
Median YoY Growth+15.7%
Current Streak2 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Darden Restaurants's olive garden — marketing expenses?
- Darden Restaurants (DRI) reported olive garden — marketing expenses of $26.90M in Q4 2025.
- How has Darden Restaurants's olive garden — marketing expenses changed year-over-year?
- Darden Restaurants's olive garden — marketing expenses increased by 9.3% year-over-year, from $24.60M to $26.90M.
- What is the long-term trend for Darden Restaurants's olive garden — marketing expenses?
- Over 2 years (2023 to 2025), Darden Restaurants's olive garden — marketing expenses has grown at a 14.9% compound annual growth rate (CAGR), from $96.10M to $126.80M.
- What does olive garden — marketing expenses mean?
- The amount spent on advertising and promotional activities for the brand.