Other
Marketing and business development
General Mills Marketing and business development remained flat by 0.0% to $211.88M in Q1 2025 compared to the prior quarter. Year-over-year, this metric grew by 2.8%, from $206.15M to $211.88M. Over 4 years (FY 2021 to FY 2025), Marketing and business development shows an upward trend with a 3.6% CAGR.
Analysis
StatementCash Flow Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2021
Last reportedQ4 2025Jun 26, 2025
How to read this metric
Increased spending can signal a push for growth or a defense of market share in competitive categories.
Detailed definition
Captures the total expenditure on marketing, advertising, and promotional activities designed to build brand equity and...
Peer comparison
Standard operating expense for consumer packaged goods (CPG) companies; peers report this to show investment in brand health.
Metric ID:
other_marketing_and_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $736.30M | $690.10M | $810.00M | $824.60M | $847.50M |
| YoY Change | — | -6.3% | +17.4% | +1.8% | +2.8% |
Range$690.10M – $847.50M
CAGR+3.6%
Avg YoY Growth+3.9%
Median YoY Growth+2.3%
Current Streak3 years growth
Marketing and business development at Other Companies
Frequently Asked Questions
- What is General Mills's marketing and business development?
- General Mills (GIS) reported marketing and business development of $211.88M in Q1 2025.
- How has General Mills's marketing and business development changed year-over-year?
- General Mills's marketing and business development increased by 2.8% year-over-year, from $206.15M to $211.88M.
- What is the long-term trend for General Mills's marketing and business development?
- Over 4 years (2021 to 2025), General Mills's marketing and business development has grown at a 3.6% compound annual growth rate (CAGR), from $736.30M to $847.50M.
- What does marketing and business development mean?
- The total amount spent on advertising and marketing campaigns to promote products and brands.