Business Segments · Advertising and marketing
Business Segments — Advertising and marketing
Mastercard Business Segments — Advertising and marketing decreased by 52.0% to $153.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 0.7%, from $152.00M to $153.00M. Over 3 years (FY 2022 to FY 2025), Business Segments — Advertising and marketing shows an upward trend with a 5.6% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026Apr 30, 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending is typically intended to drive future revenue growth, though it impacts short-term profitability.
Detailed definition
This metric measures the spending on brand promotion, advertising campaigns, and marketing initiatives specifically targ...
Peer comparison
Comparable to marketing and advertising spend in consumer-facing financial services.
Metric ID:
ma_segment_payment_solutions_advertising_and_marketingHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $197.25M | $197.25M | $197.25M | $197.25M | $206.25M | $206.25M | $206.25M | $206.25M | $116.00M | $184.00M | $220.00M | $295.00M | $152.00M | $213.00M | $245.00M | $319.00M | $153.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +4.6% | +0.0% | +0.0% | +0.0% | -43.8% | +58.6% | +19.6% | +34.1% | -48.5% | +40.1% | +15.0% | +30.2% | -52.0% |
| YoY Change | — | — | — | — | +4.6% | +4.6% | +4.6% | +4.6% | -43.8% | -10.8% | +6.7% | +43.0% | +31.0% | +15.8% | +11.4% | +8.1% | +0.7% |
Range$116.00M – $319.00M
CAGR-6.2%
Avg YoY Growth+6.2%
Median YoY Growth+4.6%
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Frequently Asked Questions
- What is Mastercard's business segments — advertising and marketing?
- Mastercard (MA) reported business segments — advertising and marketing of $153.00M in Q1 2026.
- How has Mastercard's business segments — advertising and marketing changed year-over-year?
- Mastercard's business segments — advertising and marketing increased by 0.7% year-over-year, from $152.00M to $153.00M.
- What is the long-term trend for Mastercard's business segments — advertising and marketing?
- Over 3 years (2022 to 2025), Mastercard's business segments — advertising and marketing has grown at a 5.6% compound annual growth rate (CAGR), from $789.00M to $929.00M.
- What does business segments — advertising and marketing mean?
- The amount spent on marketing and advertising to promote Payment Solutions products.