Business Segments · Sales and marketing
Business Segments — Sales and marketing
PayPal Holdings, Inc. Business Segments — Sales and marketing remained flat by 0.0% to $518.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.1%, from $488.00M to $518.00M.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
An increase may signal aggressive growth strategies, while a decrease might indicate a focus on profitability or reduced market investment.
Detailed definition
This captures the costs related to acquiring new customers, retaining existing ones, and promoting the segment's product...
Peer comparison
Standard operating expense category across all industries.
Metric ID:
pypl_segment_reportable_segment_sales_and_marketingHistorical Data
37 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q1 '22 | Q2 '22 | Q2 '22 | Q3 '22 | Q3 '22 | Q4 '22 | Q4 '22 | Q1 '23 | Q1 '23 | Q2 '23 | Q2 '23 | Q3 '23 | Q3 '23 | Q4 '23 | Q4 '23 | Q1 '24 | Q1 '24 | Q2 '24 | Q2 '24 | Q3 '24 | Q3 '24 | Q4 '24 | Q4 '24 | Q1 '25 | Q1 '25 | Q2 '25 | Q2 '25 | Q3 '25 | Q3 '25 | Q4 '25 | Q4 '25 | Q1 '26 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $628.00M | $549.00M | $666.00M | $594.00M | $564.25M | $595.00M | $564.25M | $544.00M | $564.25M | $524.00M | $564.25M | $436.00M | $452.25M | $465.00M | $452.25M | $442.00M | $452.25M | $466.00M | $452.25M | $421.00M | $421.00M | $446.00M | $446.00M | $508.00M | $508.00M | $626.00M | $626.00M | $488.00M | $488.00M | $583.00M | $583.00M | $521.00M | $521.00M | $691.00M | $691.00M | $518.00M | $518.00M |
| QoQ Change | — | -12.6% | +21.3% | -10.8% | -5.0% | +5.4% | -5.2% | -3.6% | +3.7% | -7.1% | +7.7% | -22.7% | +3.7% | +2.8% | -2.7% | -2.3% | +2.3% | +3.0% | -3.0% | -6.9% | +0.0% | +5.9% | +0.0% | +13.9% | +0.0% | +23.2% | +0.0% | -22.0% | +0.0% | +19.5% | +0.0% | -10.6% | +0.0% | +32.6% | +0.0% | -25.0% | +0.0% |
| YoY Change | — | — | — | — | — | -5.3% | -10.2% | -0.9% | +2.8% | -21.3% | -15.3% | -26.6% | -23.9% | -21.8% | -24.0% | -18.8% | -16.9% | -11.1% | -13.7% | -3.4% | -3.4% | -4.1% | -4.1% | +14.9% | +14.9% | +34.3% | +34.3% | +15.9% | +15.9% | +30.7% | +30.7% | +2.6% | +2.6% | +10.4% | +10.4% | +6.1% | +6.1% |
Range$421.00M – $691.00M
CAGR-2.1%
Avg YoY Growth+0.3%
Median YoY Growth-2.2%
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Frequently Asked Questions
- What is PayPal Holdings, Inc.'s business segments — sales and marketing?
- PayPal Holdings, Inc. (PYPL) reported business segments — sales and marketing of $518.00M in Q1 2026.
- How has PayPal Holdings, Inc.'s business segments — sales and marketing changed year-over-year?
- PayPal Holdings, Inc.'s business segments — sales and marketing increased by 6.1% year-over-year, from $488.00M to $518.00M.
- What does business segments — sales and marketing mean?
- The expenses dedicated to advertising, marketing, and customer acquisition.