Business Segments · Sales and marketing
Business Segments — Sales and marketing
Snowflake Business Segments — Sales and marketing increased by 0.2% to $551.26M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 27.4%, from $432.68M to $551.26M. Over 3 years (FY 2023 to FY 2026), Business Segments — Sales and marketing shows an upward trend with a 23.1% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ1 2022
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
An increase may signal aggressive growth efforts, while a decrease relative to revenue suggests improved sales efficiency.
Detailed definition
Includes all costs associated with acquiring new customers and promoting the segment's products or services. This encomp...
Peer comparison
Commonly reported as SG&A or Sales & Marketing expense in SaaS peer groups.
Metric ID:
snow_segment_reportable_segment_sales_and_marketingHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $276.63M | $276.63M | $276.63M | $276.63M | $347.94M | $347.94M | $347.94M | $347.94M | $400.82M | $400.63M | $437.96M | $432.68M | $458.55M | $501.96M | $550.36M | $551.26M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +25.8% | +0.0% | +0.0% | +0.0% | +15.2% | -0.0% | +9.3% | -1.2% | +6.0% | +9.5% | +9.6% | +0.2% |
| YoY Change | — | — | — | — | +25.8% | +25.8% | +25.8% | +25.8% | +15.2% | +15.1% | +25.9% | +24.4% | +14.4% | +25.3% | +25.7% | +27.4% |
Range$276.63M – $551.26M
CAGR+20.2%
Avg YoY Growth+23.0%
Median YoY Growth+25.7%
Current Streak4 quarters growth
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Frequently Asked Questions
- What is Snowflake's business segments — sales and marketing?
- Snowflake (SNOW) reported business segments — sales and marketing of $551.26M in Q4 2025.
- How has Snowflake's business segments — sales and marketing changed year-over-year?
- Snowflake's business segments — sales and marketing increased by 27.4% year-over-year, from $432.68M to $551.26M.
- What is the long-term trend for Snowflake's business segments — sales and marketing?
- Over 3 years (2023 to 2026), Snowflake's business segments — sales and marketing has grown at a 23.1% compound annual growth rate (CAGR), from $1.11B to $2.06B.
- What does business segments — sales and marketing mean?
- The total expenditure dedicated to selling and marketing products within this segment.