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Q4 '26Q3 '26Q2 '26Q1 '26Q4 '25
Net Sales by Product
Ready-to-Drink$130M-11.0%$146M+5.8%$138M+7.8%$128M+15.3%$111M-11.9%
Rest of portfolio$42M-8.7%$46M-11.5%$52M-14.8%$61M+24.5%$49M-29.0%
Tequila$62M+3.3%$60M-10.4%$67M+8.1%$62M+3.3%$60M-11.8%
Whiskey$674M-15.4%$797M+3.4%$771M+17.0%$659M+1.2%$651M-13.1%
Net Sales by Geography
Australia$50M0.0%$50M0.0%$50M0.0%$50M+0.5%$49.75M0.0%
Developed International$244M-20.5%$307M+7.0%$287M+11.7%$257M+15.2%$223M-25.2%
Emerging$226M-18.1%$276M+11.3%$248M+10.7%$224M+9.3%$205M-6.8%
Germany$62M0.0%$62M0.0%$62M0.0%$62M-2.0%$63.25M0.0%
Mexico$79.75M0.0%$79.75M0.0%$79.75M0.0%$79.75M+19.5%$66.75M0.0%
Non-branded and bulk$4M-42.9%$7M-12.5%$8M-42.9%$14M-39.1%$23M0.0%
Travel Retail$46M+17.9%$39M-18.8%$48M+9.1%$44M-2.2%$45M+28.6%
United Kingdom$41M0.0%$41M0.0%$41M0.0%$41M-5.7%$43.5M0.0%
United States$392M-8.2%$427M-4.0%$445M+15.6%$385M-3.3%$398M-13.3%

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Questions, answered.

How does Brown-Forman Corporation break its business down?
Brown-Forman Corporation (BF.A) reports net sales by product across 4 parts — Ready-to-Drink, Rest of portfolio, Tequila and Whiskey. Each is extracted from the segment footnotes and tracked over time.
Where does Brown-Forman Corporation's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Brown-Forman Corporation's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.