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Q4 '26Q3 '26Q2 '26Q1 '26Q4 '25
Net Sales by Product
Ready-to-Drink$130M+17.1%$146M+15.9%$138M+3.8%$128M+5.8%$111M-9.8%
Rest of portfolio$42M-14.3%$46M-33.3%$52M-42.9%$61M-26.5%$49M-38.0%
Tequila$62M+3.3%$60M-11.8%$67M-6.9%$62M0.0%$60M-11.8%
Whiskey$674M+3.5%$797M+6.4%$771M+0.3%$659M0.0%$651M-2.1%
Net Sales by Geography
Australia$50M+0.5%$50M+0.5%$50M+0.5%$50M+0.5%$49.75M-2.5%
Developed International$244M+9.4%$307M+3.0%$287M-0.7%$257M-8.2%$223M-8.6%
Emerging$226M+10.2%$276M+25.5%$248M+2.5%$224M+21.1%$205M+6.8%
Germany$62M-2.0%$62M-2.0%$62M-2.0%$62M-2.0%$63.25M-3.8%
Mexico$79.75M+19.5%$79.75M+19.5%$79.75M+19.5%$79.75M+19.5%$66.75M-7.9%
Non-branded and bulk$4M-82.6%$7M-69.6%$8M-73.3%$14M-46.2%$23M-20.7%
Travel Retail$46M+2.2%$39M+11.4%$48M+6.7%$44M+7.3%$45M-13.5%
United Kingdom$41M-5.7%$41M-5.7%$41M-5.7%$41M-5.7%$43.5M-5.9%
United States$392M-1.5%$427M-7.0%$445M-9.0%$385M-8.1%$398M-11.0%

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Questions, answered.

How does Brown-Forman Corporation break its business down?
Brown-Forman Corporation (BF.A) reports net sales by product across 4 parts — Ready-to-Drink, Rest of portfolio, Tequila and Whiskey. Each is extracted from the segment footnotes and tracked over time.
Where does Brown-Forman Corporation's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Brown-Forman Corporation's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.