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FY'26FY'25FY'24FY'23
Net Sales by Product
Ready-to-Drink$542M+10.4%$491M-5.6%$520M+2.2%$509M+18.1%
Rest of portfolio$201M-31.2%$292M-32.6%$433M+9.3%$396M+491%
Tequila$251M-4.2%$262M-14.4%$306M-4.4%$320M+10.3%
Whiskey$2.9B+2.6%$2.83B-0.1%$2.83B-2.8%$2.92B+5.8%
Net Sales by Geography
Australia$200M+0.5%$199M-2.5%$204M-7.7%$221M+0.9%
Developed International$1.1B+0.5%$1.09B-5.5%$1.15B-2.0%$1.18B+3.6%
Emerging$974M+14.3%$852M-2.0%$869M+5.5%$824M+15.4%
Germany$248M-2.0%$253M-3.8%$263M+10.0%$239M+4.8%
Mexico$319M+19.5%$267M-7.9%$290M+18.9%$244M+37.1%
Non-branded and bulk$33M-67.6%$102M+17.2%$87M-1.1%$88M+44.3%
Travel Retail$177M+6.6%$166M-7.3%$179M+5.3%$170M+63.5%
United Kingdom$164M-5.7%$174M-5.9%$185M-10.6%$207M-5.0%
United States$1.65B-6.6%$1.77B-6.6%$1.89B-4.0%$1.97B+2.7%

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Questions, answered.

How does Brown-Forman Corporation break its business down?
Brown-Forman Corporation (BF.A) reports net sales by product across 4 parts — Ready-to-Drink, Rest of portfolio, Tequila and Whiskey. Each is extracted from the segment footnotes and tracked over time.
Where does Brown-Forman Corporation's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Brown-Forman Corporation's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.