CarGurus, Inc. CARG Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by CarGurus, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: CarGurus, Inc.’s 10-K, filed February 19, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is CarGurus, Inc.'s advertising?
- CarGurus, Inc. (CARG) reported advertising of $45.75M in Q4 2025.
- How has CarGurus, Inc.'s advertising changed year-over-year?
- CarGurus, Inc.'s advertising increased by 13.9% year-over-year, from $40.18M to $45.75M.
- What is the long-term trend for CarGurus, Inc.'s advertising?
- Over 4 years (2021 to 2025), CarGurus, Inc.'s advertising has grown at a 4.8% compound annual growth rate (CAGR), from $151.46M to $183M.
- What does advertising mean?
- Measures the total expenditure incurred for promotional activities, marketing campaigns, and brand awareness initiatives designed to attract and retain customers. This expense is a primary driver of customer acquisition and top-line growth in competitive marketplaces. Investors analyze this metric to evaluate the efficiency of marketing spend relative to revenue generation.