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Traeger COOK Business Segments — Demand creation

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Other financials

Income statement

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Revenue$94.1M-34.3%
Gross profit$43.0M-27.7%
Operating income-$1.0M-130%
Net income$2.9M+476%
EPS (diluted)$1.08+460%

Balance sheet

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Cash & equivalents$33.7M+180%
Total debt$424.7M-0.8%
Total equity$174.8M-37.5%
Total assets$661.7M-19.9%

Cash flow

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Operating cash flow$17.9M+186%
CapEx$3.4M+85.8%
Free cash flow$14.5M+164%

Valuation

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Market cap$219.29M-14.0%
Enterprise value$610.29M-9.1%
P/S0.4×0.0×

Profitability

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Gross margin39.8%-2.1pp
Operating margin-20%-20.1pp
Net margin-21.8%-31.1pp
FCF margin1.2%-7.4pp

Returns & leverage

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Return on equity-49.1%-67.4pp
Debt / equity2.4×+0.9×
Current ratio3.4×+1.2×

Where this comes from

Reported directly by Traeger in its filing.

Tagged under the XBRL concept tra:DemandCreationExpense.

The official record: Traeger’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Traeger's business segments — demand creation?
Traeger (COOK) reported business segments — demand creation of $3.34M in Q1 2026.
How has Traeger's business segments — demand creation changed year-over-year?
Traeger's business segments — demand creation decreased by 42.0% year-over-year, from $5.76M to $3.34M.
What is the long-term trend for Traeger's business segments — demand creation?
Over 3 years (2022 to 2025), Traeger's business segments — demand creation has grown at a -16.8% compound annual growth rate (CAGR), from $53.21M to $30.69M.
What does business segments — demand creation mean?
Refers to expenditures specifically allocated to marketing, advertising, and brand-building initiatives intended to drive consumer interest and sales within a segment. This metric highlights the company's investment in customer acquisition and brand visibility.