What is CVB Financial's marketing expense?

CVB Financial (CVBF) reported marketing expense of $2.1M in Q2 2026.

How has CVB Financial's marketing expense changed year-over-year?

CVB Financial's marketing expense increased by 15.5% year-over-year, from $1.82M to $2.1M.

What is the long-term trend for CVB Financial's marketing expense?

Over 4 years (2021 to 2025), CVB Financial's marketing expense has grown at a 10.5% compound annual growth rate (CAGR), from $4.62M to $6.88M.

CVB Financial CVBF Marketing Expense

Marketing Expense at other companies

Wrap TechnologiesWRAP

$11.25K-65.1%

SPF

South Plains Financial, Inc.SPFI

$850K+3.0%

ARH

Arhaus, Inc.ARHS

$11.4M-4.0%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

Nathan's FamousNATH

$571K-5.5%

FB FinancialFBK

$2.15M-13.6%

Other financials

Income statement

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Revenue$179.4M+42.0%

Net income$48.3M-4.6%

EPS (diluted)$0.29-21.6%

Balance sheet

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Cash & equivalents$1.1B+49.5%

Total debt$46.1M-3.6%

Total equity$3.2B+41.5%

Total assets$21.2B+37.4%

Cash flow

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Operating cash flow$62.4M+49.0%

CapEx$1.1M+68.6%

Free cash flow$61.2M+48.7%

Valuation

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Market cap$4.02B+52.1%

P/E19.4×+6.5×

P/S7×+1.7×

Profitability

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Net margin36%-4.5pp

FCF margin45.6%+4.0pp

Returns & leverage

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Return on equity7.6%-1.7pp

Debt / equity0×0.0×

Where this comes from

Reported directly by CVB Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: CVB Financial’s 8-K, filed July 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is CVB Financial's marketing expense?: CVB Financial (CVBF) reported marketing expense of $2.1M in Q2 2026.
How has CVB Financial's marketing expense changed year-over-year?: CVB Financial's marketing expense increased by 15.5% year-over-year, from $1.82M to $2.1M.
What is the long-term trend for CVB Financial's marketing expense?: Over 4 years (2021 to 2025), CVB Financial's marketing expense has grown at a 10.5% compound annual growth rate (CAGR), from $4.62M to $6.88M.