What is Wrap Technologies's marketing expense?

Wrap Technologies (WRAP) reported marketing expense of $11.25K in Q4 2025.

How has Wrap Technologies's marketing expense changed year-over-year?

Wrap Technologies's marketing expense decreased by 65.1% year-over-year, from $32.25K to $11.25K.

What does marketing expense mean?

The total expenditure dedicated to marketing programs, including market research, sales support, and brand management. This metric captures the operational investment required to maintain market position and support sales efforts. It is a key indicator of the company's commitment to expanding its customer base and competitive presence.

Wrap Technologies WRAP Marketing Expense

Marketing Expense at other companies

HTF

Heartflow, Inc. Common StockHTFL

$4.79M+32.3%

Wrap TechnologiesWRAP

$11.25K-65.1%

SPF

South Plains Financial, Inc.SPFI

$850K+3.0%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

ARH

Arhaus, Inc.ARHS

$11.4M-4.0%

FB FinancialFBK

$2.15M-13.6%

Other financials

Income statement

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Revenue$1.1M+45.2%

Gross profit$691.0K+16.1%

Operating income-$4.8M-21.6%

Net income-$4.5M-4,265%

EPS (diluted)-$0.09—

Balance sheet

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Cash & equivalents$7.3M+17.7%

Total debt$459.0K-78.4%

Total equity$14.4M+462%

Total assets$16.7M-7.0%

Cash flow

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Operating cash flow-$1.2M+59.4%

CapEx$5.0K+150%

Free cash flow-$1.3M+59.3%

Valuation

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Market cap$71.9M+2.9%

Enterprise value$65.1M-3.3%

P/S14.3×-7.3×

Profitability

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Gross margin55.7%-2.9pp

Operating margin-285.6%-64.9pp

Net margin-298.6%+3,778pp

FCF margin-170.8%-24.7pp

Returns & leverage

See full

Return on equity-176.3%+10.5pp

Debt / equity0×-0.8×

Current ratio7.6×+6.6×

Where this comes from

Reported directly by Wrap Technologies in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Wrap Technologies’s 10-K, filed March 26, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wrap Technologies's marketing expense?: Wrap Technologies (WRAP) reported marketing expense of $11.25K in Q4 2025.
How has Wrap Technologies's marketing expense changed year-over-year?: Wrap Technologies's marketing expense decreased by 65.1% year-over-year, from $32.25K to $11.25K.
What does marketing expense mean?: The total expenditure dedicated to marketing programs, including market research, sales support, and brand management. This metric captures the operational investment required to maintain market position and support sales efforts. It is a key indicator of the company's commitment to expanding its customer base and competitive presence.