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HTFL HTFL Marketing Expense

Marketing Expense at other companies

HTF
Heartflow, Inc. Common StockHTFL
$4.79M+32.3%
HTF
Heartflow, Inc. Common StockHTFL
$500K+33.3%
FB Financial logo
FB FinancialFBK
$2.15M-13.6%
Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%
CarGurus, Inc. logo
CarGurus, Inc.CARG
$45.75M+13.9%
John Wiley & Sons, Inc. logo
John Wiley & Sons, Inc.WLYB
$7.31M-6.4%

Other financials

Income statement

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Revenue$52.6M+41.3%
Gross profit$42.2M+50.9%
Operating income-$29.5M-68.6%
Net income-$27.4M+15.4%
EPS (diluted)-$0.32+93.9%

Balance sheet

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Cash & equivalents$24.4M-78.7%
Total debt$26.3M
Total equity$285.7M+132%
Total assets$344.0M

Cash flow

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Operating cash flow-$30.1M-129%
CapEx$1.9M+71.6%
Free cash flow-$32.0M-124%

Valuation

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Market cap$2.97B
Enterprise value$2.98B
P/S15.5×

Profitability

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Gross margin78.1%+2.4pp
Operating margin-39.7%-4.8pp
Net margin-58.4%-12.1pp
FCF margin-40.1%-2.4pp

Returns & leverage

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Return on equity37.1%
Debt / equity0.1×
Current ratio5.6×

Where this comes from

Reported directly by HTFL in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: HTFL’s 10-K, filed March 18, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is HTFL's marketing expense?
HTFL (HTFL) reported marketing expense of $4.79M in Q4 2025.
How has HTFL's marketing expense changed year-over-year?
HTFL's marketing expense increased by 32.3% year-over-year, from $3.62M to $4.79M.
What is the long-term trend for HTFL's marketing expense?
Over 2 years (2023 to 2025), HTFL's marketing expense has grown at a 38.7% compound annual growth rate (CAGR), from $9.95M to $19.15M.
What does marketing expense mean?
Includes all expenditures related to brand awareness, lead generation, and promotional campaigns designed to acquire or retain customers. Monitoring this metric helps investors evaluate the cost-effectiveness of the company's customer acquisition strategy.