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Advertising costs

Flutter Entertainment Advertising costs remained flat by 0.0% to $513.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.4%, from $491.5M to $513.25M. Over 3 years (FY 2022 to FY 2025), Advertising costs shows an upward trend with a 8.1% CAGR.

Analysis

StatementIncome Statement
SectionOther
First reportedQ1 2022
Last reportedQ4 2025Feb 26, 2026
Metric ID: other_advertising_expense

Historical Data

4 years
 FY'22FY'23FY'24FY'25
Value$1.63B$1.7B$1.97B$2.05B
YoY Change+4.7%+15.4%+4.4%
Range$1.63B$2.05B
CAGR+8.1%
Avg YoY Growth+8.2%
Median YoY Growth+4.7%
Current Streak3+ years growth

Frequently Asked Questions

What is Flutter Entertainment's advertising costs?
Flutter Entertainment (FLUT) reported advertising costs of $513.25M in Q4 2025.
How has Flutter Entertainment's advertising costs changed year-over-year?
Flutter Entertainment's advertising costs increased by 4.4% year-over-year, from $491.5M to $513.25M.
What is the long-term trend for Flutter Entertainment's advertising costs?
Over 3 years (2022 to 2025), Flutter Entertainment's advertising costs has grown at a 8.1% compound annual growth rate (CAGR), from $1.63B to $2.05B.