GoPro GPRO POP Displays
POP Displays at other companies
Other financials
Where this comes from
Reported directly by GoPro in its filing.
Tagged under the XBRL concept gpro:PointofPurchasePOPDisplays.
The official record: GoPro’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is GoPro's POP displays?
- GoPro (GPRO) reported POP displays of $8.35M in Q1 2026.
- How has GoPro's POP displays changed year-over-year?
- GoPro's POP displays decreased by 39.7% year-over-year, from $13.84M to $8.35M.
- What is the long-term trend for GoPro's POP displays?
- Over 5 years (2020 to 2025), GoPro's POP displays has grown at a 22.6% compound annual growth rate (CAGR), from $3.61M to $9.99M.
- What does POP displays mean?
- This represents the capitalized costs or inventory value associated with point-of-purchase displays used to promote products at retail locations. It reflects the company's investment in physical marketing infrastructure to drive consumer engagement at the point of sale. Monitoring this helps evaluate the effectiveness of retail-level merchandising strategies.