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Groupon, Inc. GRPN North America — Online marketing

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Under Armour logo
UAANorth America — Marketing Expense
$40.48M-37.5%
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MATNorth America — Advertising and promotion expenses
$48.45M+25.6%
BAL
BALYNorth America Interaction & International Interactive Segments — Advertising expense
$38M+110%
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BALYNorth America Interactive — Marketing costs
$14.09M+99.8%
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OMCNorth America — Revenue
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SNAPNorth America — Total Revenue
$824.54M+2.4%

Other financials

Income statement

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Revenue$117.2M0.0%
Gross profit$113.1M+1.9%
Operating income$5.9M+169%
Net income-$12.6M+39.6%
EPS (diluted)-$0.52-37.7%

Balance sheet

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Cash & equivalents$255.1M-2.1%
Total debt$314.2M+4,878%
Total equity-$62.6M-238%
Total assets$595.9M-2.0%

Cash flow

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Operating cash flow-$10.0M-45,164%
CapEx$3.6M-4.8%
Free cash flow-$13.5M-260%

Valuation

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Market cap$869.07M-40.1%
Enterprise value$928.16M-22.4%
P/S1.7×-1.2×

Profitability

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Gross margin90.8%+0.6pp
Operating margin4.7%+3.0pp
Net margin-15.1%+2.2pp
FCF margin8%-2.4pp

Returns & leverage

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Return on equity-155.9%—
Debt / equity0.2×0.0×
Current ratio0.8×-0.1×

Where this comes from

Reported directly by Groupon, Inc. in its filing.

Tagged under the XBRL concept grpn:OnlineMarketingExpense.

The official record: Groupon, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Groupon, Inc.'s north america — online marketing?
Groupon, Inc. (GRPN) reported north america — online marketing of $25.38M in Q1 2026.
How has Groupon, Inc.'s north america — online marketing changed year-over-year?
Groupon, Inc.'s north america — online marketing decreased by 2.1% year-over-year, from $25.93M to $25.38M.
What is the long-term trend for Groupon, Inc.'s north america — online marketing?
Over 3 years (2022 to 2025), Groupon, Inc.'s north america — online marketing has grown at a 14.1% compound annual growth rate (CAGR), from $82.26M to $122.19M.
What does north america — online marketing mean?
Expenditures specifically allocated to digital advertising and online customer acquisition channels for the North America segment. This metric measures the investment intensity required to drive traffic and maintain user engagement in the competitive North American digital marketplace.