What is Hasbro's advertising costs?

Hasbro (HAS) reported advertising costs of $60.4M in Q1 2026.

How has Hasbro's advertising costs changed year-over-year?

Hasbro's advertising costs increased by 9.0% year-over-year, from $55.4M to $60.4M.

What is the long-term trend for Hasbro's advertising costs?

Over 4 years (2021 to 2025), Hasbro's advertising costs has grown at a -11.1% compound annual growth rate (CAGR), from $506.6M to $316.9M.

Hasbro HAS Advertising costs

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$341M+9.6%

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$882M-10.2%

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WSO

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$6.02M-4.9%

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AAX

Axon Enterprise, Inc.AAXN

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Segments

By segment

See full

Wizards of the Coast and Digital Gaming$34.5M+31.2%

Consumer Products$25.9M-15.4%

Entertainment$0-100%

Other financials

Income statement

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Revenue$1.0B+12.7%

Gross profit$764.1M+11.9%

Operating income$270.3M+58.3%

Net income$198.4M+101%

EPS (diluted)$1.39+98.6%

Balance sheet

See full

Cash & equivalents$857.1M+38.0%

Total debt$3.9B+15.3%

Total assets$5.9B-1.8%

Cash flow

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Operating cash flow$337.7M+145%

CapEx$22.2M+60.9%

Free cash flow$315.5M+154%

Valuation

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Market cap$11.99B+53.5%

Enterprise value$15.01B+43.0%

P/S2.5×+0.7×

Profitability

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Gross margin72.4%+0.1pp

Operating margin2.3%-15.2pp

Net margin-12%-1.9pp

FCF margin21.2%+4.1pp

Returns & leverage

See full

Return on equity21.9%—

Debt / equity1.4×—

Current ratio1.7×0.0×

Where this comes from

Reported directly by Hasbro in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Hasbro’s 10-Q, filed May 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hasbro's advertising costs?: Hasbro (HAS) reported advertising costs of $60.4M in Q1 2026.
How has Hasbro's advertising costs changed year-over-year?: Hasbro's advertising costs increased by 9.0% year-over-year, from $55.4M to $60.4M.
What is the long-term trend for Hasbro's advertising costs?: Over 4 years (2021 to 2025), Hasbro's advertising costs has grown at a -11.1% compound annual growth rate (CAGR), from $506.6M to $316.9M.