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HubSpot HUBS Service — Cost of Goods Sold

Other product segments

Subscription And Circulation
$145.96M+36.8%

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Other financials

Income statement

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Revenue$911.7M+19.8%
Gross profit$750.9M+17.6%
Operating income$43.3M+276%
Net income$43.3M+1,430%
EPS (diluted)$0.86+1,533%

Balance sheet

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Cash & equivalents$958.3M+59.4%
Total debt$236.9M-15.5%
Total equity$1.7B-19.8%
Total assets$3.5B-4.9%

Cash flow

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Operating cash flow$222.8M+35.5%
CapEx$19.7M+22.6%
Free cash flow$203.1M+36.9%

Valuation

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Market cap$12.81B-50.7%
Enterprise value$12.09B-52.9%
P/E87.2×
P/S3.7×-5.4×

Profitability

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Gross margin83.2%-1.3pp
Operating margin3.8%+2.7pp
Net margin4.3%+3.9pp
FCF margin23.1%+1.1pp

Returns & leverage

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Return on equity7.9%+7.3pp
Debt / equity0.1×0.0×
Current ratio1.4×-0.4×

Where this comes from

Reported directly by HubSpot in its filing.

Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.

The source filing: HubSpot’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 4:25 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-335232
Line itemFor the Three Months Ended June 30, 2026For the Three Months Ended June 30, 2025For the Six Months Ended June 30, 2026For the Six Months Ended June 30, 2025
Total revenue911,740760,8661,792,7351,475,003
Cost of revenues:
Subscription145,957106,670274,681206,900
Professional services and other14,92215,49131,89130,368
Total cost of revenues160,879122,161306,572237,268
Gross profit750,861638,7051,486,1631,237,735
Operating expenses:
Research and development225,823237,340460,017457,438

Item 1. Financial Statements

FAQ

What is HubSpot's service — cost of goods sold?
HubSpot (HUBS) reported service — cost of goods sold of $14.92M in Q2 2026.
How has HubSpot's service — cost of goods sold changed year-over-year?
HubSpot's service — cost of goods sold decreased by 3.7% year-over-year, from $15.49M to $14.92M.
What is the long-term trend for HubSpot's service — cost of goods sold?
Over 4 years (2021 to 2025), HubSpot's service — cost of goods sold has grown at a 7.3% compound annual growth rate (CAGR), from $47.72M to $63.15M.
What does service — cost of goods sold mean?
This metric captures the direct costs associated with delivering and maintaining the company's service-related software offerings. It includes expenses such as hosting infrastructure, customer support personnel, and technical operations required to support the service platform. Monitoring this helps assess the operational efficiency and gross margin profile of the service business unit.

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