HubSpot HUBS Service — Cost of Goods Sold

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Questions, answered.

What is HubSpot's service — cost of goods sold?

HubSpot (HUBS) reported service — cost of goods sold of $16.97M in Q1 2026.

How has HubSpot's service — cost of goods sold changed year-over-year?

HubSpot's service — cost of goods sold increased by 14.1% year-over-year, from $14.88M to $16.97M.

What is the long-term trend for HubSpot's service — cost of goods sold?

Over 4 years (2021 to 2025), HubSpot's service — cost of goods sold has grown at a 7.3% compound annual growth rate (CAGR), from $47.72M to $63.15M.

What does service — cost of goods sold mean?

The direct costs incurred to provide and maintain the company's customer service software products.

How do you interpret service — cost of goods sold?

A decrease relative to revenue suggests improved operational efficiency or economies of scale, whereas an increase may signal rising infrastructure costs or higher investment in customer support capacity.

How does service — cost of goods sold compare across companies?

Comparable to cost of revenue or cost of goods sold (COGS) for software-as-a-service (SaaS) segments at peer companies providing cloud-based customer support solutions.