Operating Expenses
Sales & Marketing
Intuit Sales & Marketing increased by 28.9% to $1.40B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 15.9%, from $1.20B to $1.40B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 17.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $857.00M | $845.00M | $550.00M | $942.00M | $1.23B | $807.00M | $795.00M | $924.00M | $1.20B | $840.00M | $769.00M | $1.02B | $1.42B | $1.10B | $962.00M | $1.20B | $1.62B | $1.25B | $1.08B | $1.40B |
| QoQ Change | — | -1.4% | -34.9% | +71.3% | +30.3% | -34.2% | -1.5% | +16.2% | +30.2% | -30.2% | -8.5% | +32.6% | +39.1% | -22.2% | -12.9% | +25.2% | +34.4% | -22.7% | -13.5% | +28.9% |
| YoY Change | — | — | — | — | +43.2% | -4.5% | +44.5% | -1.9% | -2.0% | +4.1% | -3.3% | +10.4% | +18.0% | +31.4% | +25.1% | +18.0% | +14.0% | +13.3% | +12.5% | +15.9% |
Range$550.00M – $1.62B
CAGR+10.8%
Avg YoY Growth+14.9%
Median YoY Growth+13.7%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Intuit's sales & marketing?
- Intuit (INTU) reported sales & marketing of $1.40B in Q4 2025.
- How has Intuit's sales & marketing changed year-over-year?
- Intuit's sales & marketing increased by 15.9% year-over-year, from $1.20B to $1.40B.
- What is the long-term trend for Intuit's sales & marketing?
- Over 4 years (2021 to 2025), Intuit's sales & marketing has grown at a 17.5% compound annual growth rate (CAGR), from $2.64B to $5.04B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.