What is Intuit's sales & marketing?

Intuit (INTU) reported sales & marketing of $1.79B in Q1 2026.

How has Intuit's sales & marketing changed year-over-year?

Intuit's sales & marketing increased by 10.8% year-over-year, from $1.62B to $1.79B.

What is the long-term trend for Intuit's sales & marketing?

Over 4 years (2021 to 2025), Intuit's sales & marketing has grown at a 17.5% compound annual growth rate (CAGR), from $2.64B to $5.04B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Intuit INTU Sales & Marketing

Sales & Marketing at other companies

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$2.07B-10.3%

Paycom SoftwarePAYC

$117.6M+6.0%

NerdWallet, Inc.NRDS

$149.1M-6.6%

Gloo Holdings, Inc. GLOO

$9.63M+31.4%

PayPal Holdings, Inc.PYPL

$518M+6.1%

Enova InternationalENVA

$189.42M+36.0%

Other financials

Income statement

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Revenue$8.6B+10.4%

Operating income$4.0B+8.1%

Net income$3.1B+8.7%

EPS (diluted)$11.09+10.7%

Balance sheet

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Cash & equivalents$11.9B+17.0%

Total debt$6.9B-2.6%

Total equity$20.6B+2.5%

Total assets$39.3B+7.5%

Cash flow

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Operating cash flow$5.3B+20.6%

CapEx$64.0M+82.9%

Free cash flow$5.2B+20.1%

Valuation

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Market cap$69.77B-67.1%

Enterprise value$64.76B-69.0%

P/E15.2×-45.6×

P/S3.3×-8.3×

Profitability

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Gross margin82.1%—

Operating margin27.5%+2.3pp

Net margin21.9%+2.7pp

FCF margin37.1%+3.2pp

Returns & leverage

See full

Return on equity22.5%+4.6pp

Debt / equity0.3×0.0×

Current ratio1.5×0.0×

Where this comes from

Reported directly by Intuit in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Intuit’s 10-Q, filed May 20, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Intuit's sales & marketing?: Intuit (INTU) reported sales & marketing of $1.79B in Q1 2026.
How has Intuit's sales & marketing changed year-over-year?: Intuit's sales & marketing increased by 10.8% year-over-year, from $1.62B to $1.79B.
What is the long-term trend for Intuit's sales & marketing?: Over 4 years (2021 to 2025), Intuit's sales & marketing has grown at a 17.5% compound annual growth rate (CAGR), from $2.64B to $5.04B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.