Discontinued — last reported Q1 '18
Consolidation · Advertising Revenue Cost
Reportable Legal Entities — Advertising Revenue Cost
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2015
Last reportedQ1 2018May 2, 2018
Rolls up toAdvertising Revenue Cost
How to read this metric
An increase relative to revenue suggests margin compression, while a decrease indicates improved operational efficiency or lower site costs.
Detailed definition
Represents the direct costs associated with generating advertising revenue, including site lease payments, maintenance,...
Peer comparison
Comparable to 'Cost of Revenue' or 'Direct Operating Expenses' in the media and REIT sectors.
Metric ID:
lamr_segment_reportable_legal_entities_advertising_revenue_costSimilar Metrics at Other Companies
Frequently Asked Questions
- What does reportable legal entities — advertising revenue cost mean?
- The direct costs incurred to produce and maintain advertising displays.