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Nike NKE CONVERSE — Demand creation expense

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Other financials

Income statement

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Revenue$11.3B+0.1%
Gross profit$4.5B-3.1%
Net income$520.0M-34.5%
EPS (diluted)$0.35-35.2%

Balance sheet

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Cash & equivalents$1.7B-80.3%
Total debt$10.2B-6.7%
Total equity$14.1B+0.6%
Total assets$37.1B-1.9%

Cash flow

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Operating cash flow$430.0M-76.0%
CapEx$146.0M+80.2%
Free cash flow$284.0M-83.4%

Valuation

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Market cap$60.57B-31.4%
Enterprise value$69.05B-29.6%
P/E26.9×-0.5×
P/S1.3×-0.6×

Profitability

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Gross margin40.8%-3.0pp
Net margin4.8%-4.6pp
FCF margin2.3%-8.9pp

Returns & leverage

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Return on equity16%-15.9pp
Debt / equity0.7×-0.1×
Current ratio2.1×-0.1×

Where this comes from

Reported directly by Nike in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Nike’s 10-Q, filed April 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nike's CONVERSE — demand creation expense?
Nike (NKE) reported CONVERSE — demand creation expense of $17M in Q4 2025.
How has Nike's CONVERSE — demand creation expense changed year-over-year?
Nike's CONVERSE — demand creation expense decreased by 57.5% year-over-year, from $40M to $17M.
What is the long-term trend for Nike's CONVERSE — demand creation expense?
Over 2 years (2023 to 2025), Nike's CONVERSE — demand creation expense has grown at a 6.3% compound annual growth rate (CAGR), from $138M to $156M.
What does CONVERSE — demand creation expense mean?
Represents marketing and advertising expenditures specifically allocated to the Converse brand. This includes media spend, sponsorships, and brand-building campaigns.