Business Segments · Demand creation expense
CONVERSE — Demand creation expense
Nike CONVERSE — Demand creation expense decreased by 29.2% to $17.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 57.5%, from $40.00M to $17.00M. Over 2 years (FY 2023 to FY 2025), CONVERSE — Demand creation expense shows an upward trend with a 6.3% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityVolatile
First reportedQ2 2022
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
Higher spending is intended to drive future revenue growth, but excessive spending relative to sales may indicate declining marketing efficiency.
Detailed definition
Represents marketing and advertising expenditures specifically allocated to the Converse brand. This includes media spen...
Peer comparison
Similar to marketing or advertising expense line items in consumer discretionary brand segments.
Metric ID:
nke_segment_converse_demand_creation_expenseHistorical Data
15 periods
| Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $34.50M | $34.50M | $34.50M | $34.50M | $35.00M | $35.00M | $35.00M | $35.00M | $35.00M | $43.00M | $40.00M | $38.00M | $33.00M | $24.00M | $17.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +1.4% | +0.0% | +0.0% | +0.0% | +0.0% | +22.9% | -7.0% | -5.0% | -13.2% | -27.3% | -29.2% |
| YoY Change | — | — | — | — | +1.4% | +1.4% | +1.4% | +1.4% | +0.0% | +22.9% | +14.3% | +8.6% | -5.7% | -44.2% | -57.5% |
Range$17.00M – $43.00M
CAGR-18.3%
Avg YoY Growth-5.1%
Median YoY Growth+1.4%
Current Streak5 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Nike's converse — demand creation expense?
- Nike (NKE) reported converse — demand creation expense of $17.00M in Q4 2025.
- How has Nike's converse — demand creation expense changed year-over-year?
- Nike's converse — demand creation expense decreased by 57.5% year-over-year, from $40.00M to $17.00M.
- What is the long-term trend for Nike's converse — demand creation expense?
- Over 2 years (2023 to 2025), Nike's converse — demand creation expense has grown at a 6.3% compound annual growth rate (CAGR), from $138.00M to $156.00M.
- What does converse — demand creation expense mean?
- The amount spent on marketing and advertising to drive consumer interest in Converse products.