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Proto Labs PRLB Advertising

Advertising at other companies

Whirlpool logo
WhirlpoolWHR
$69M+4.5%
Valvoline logo
ValvolineVVV
$18.58M+7.1%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
Vertex, Inc. logo
Vertex, Inc.VERX
$5.78M-12.1%
Insperity logo
InsperityNSP
$11M+57.1%
Rackspace Technology, Inc. logo
Rackspace Technology, Inc.RXT
$5.7M-13.6%

Other financials

Income statement

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Revenue$139.3M+10.4%
Gross profit$63.6M+14.2%
Operating income$9.8M+117%
Net income$8.1M+125%
EPS (diluted)$0.33+120%

Balance sheet

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Cash & equivalents$124.0M+49.9%
Total debt$2.6M-16.6%
Total equity$683.1M+4.0%
Total assets$778.6M+5.6%

Cash flow

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Operating cash flow$17.5M-4.6%
CapEx$3.5M+181%
Free cash flow$14.0M-18.2%

Valuation

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Market cap$1.9B+59.7%

Profitability

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Gross margin44.9%+0.5pp
Operating margin5.6%+1.7pp
Net margin4.7%+1.6pp
FCF margin10.4%-3.1pp

Returns & leverage

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Return on equity3.8%+1.6pp
Debt / equity0.0×
Current ratio3.5×+0.4×

Where this comes from

Reported directly by Proto Labs in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Proto Labs’s 10-K, filed February 20, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Proto Labs's advertising?
Proto Labs (PRLB) reported advertising of $3.83M in Q4 2025.
How has Proto Labs's advertising changed year-over-year?
Proto Labs's advertising increased by 7.0% year-over-year, from $3.58M to $3.83M.
What is the long-term trend for Proto Labs's advertising?
Over 4 years (2021 to 2025), Proto Labs's advertising has grown at a 5.2% compound annual growth rate (CAGR), from $12.5M to $15.3M.
What does advertising mean?
Costs incurred for promotional activities, marketing campaigns, and brand awareness efforts designed to acquire or retain customers. This metric measures the investment in demand generation and market positioning.