Nike NKE Business Segments
| Q3 '26 | Q2 '26 | Q1 '26 | Q4 '25 | Q3 '25 | ||
|---|---|---|---|---|---|---|
| Revenue by Business | ||||||
| Converse | $264M-12.0% | $300M-18.0% | $366M+2.5% | $357M-11.9% | $405M-5.6% | |
| NIKE Brand | $11.01B-9.2% | $12.12B+6.7% | $11.36B+5.6% | $10.76B-1.2% | $10.89B-8.9% | |
| Other segment items by Business | ||||||
| CONVERSE | $0— | $0+100% | -$1M+50.0% | -$2M-300% | $1M— | |
| NIKE Brand | -$28M-1,300% | -$2M+33.3% | -$3M+87.5% | -$24M-260% | $15M+267% | |
| Gross Profit by Business | ||||||
| CONVERSE | $97M-21.8% | $124M-28.3% | $173M+7.5% | $161M-14.4% | $188M-9.2% | |
| NIKE Brand | $4.4B-10.4% | $4.91B+3.2% | $4.76B+10.3% | $4.32B-4.1% | $4.5B-13.2% | |
| Earnings Before Interest And Taxes by Business | ||||||
| Converse | -$40M-900% | -$4M-110% | $39M+44.4% | $27M-30.8% | $39M-26.4% | |
| NIKE Brand | -$1.21B-180% | $1.5B+7.0% | $1.4B+57.0% | $894M-28.9% | $1.26B-34.0% | |
| Selling, General and Administrative Expense by Business | ||||||
| CONVERSE | $137M+7.0% | $128M-5.2% | $135M-0.7% | $136M-8.1% | $148M-3.9% | |
| NIKE Brand | $3.34B-2.0% | $3.41B+1.5% | $3.36B-2.6% | $3.45B+6.7% | $3.23B-1.8% | |
| Cost of Sales by Business | ||||||
| CONVERSE | $167M-5.1% | $176M-8.8% | $193M-1.5% | $196M-9.7% | $217M-2.3% | |
| NIKE Brand | $6.61B-8.3% | $7.21B+9.3% | $6.6B+2.4% | $6.45B+0.9% | $6.39B-5.5% | |
| D&A by Business | ||||||
| Converse | $2M0.0% | $2M0.0% | $2M-33.3% | $3M0.0% | $3M-25.0% | |
| NIKE Brand | $156M+5.4% | $148M-6.9% | $159M-3.6% | $165M+0.6% | $164M+5.8% | |
| Demand creation expense by Business | ||||||
| CONVERSE | $17M-29.2% | $24M-27.3% | $33M-13.2% | $38M-5.0% | $40M-7.0% | |
| NIKE Brand | $1.07B-14.1% | $1.25B+8.0% | $1.15B-4.8% | $1.21B+15.9% | $1.05B-2.7% | |
| Revenue by Product | ||||||
| Apparel | $3.2B-18.5% | $3.92B+18.0% | $3.32B+10.2% | $3.02B-6.2% | $3.22B-14.6% | |
| Sporting Equipment | $472M-15.0% | $555M-13.0% | $638M+11.1% | $574M+18.6% | $484M-12.0% | |
| Footwear | $7.58B-4.2% | $7.91B+2.4% | $7.73B+3.2% | $7.49B-0.8% | $7.56B-5.8% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Nike break its business down?
- Nike (NKE) reports revenue by business across 2 parts — Converse and NIKE Brand. Each is extracted from the segment footnotes and tracked over time.
- Where does Nike's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Nike's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
